Privacy policy
Privacy Policy
This Privacy Policy describes how Potterwear (the “Site”, “we” or “us”) collects, uses and discloses your Personal Information when you visit or make a purchase from the Site.
Contact
If you have questions about this policy, want more information about our privacy practices, or would like to make a complaint, please contact us by email at potterwear1@outlook.com.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” means any information about an identifiable individual, including the information below.
Device information
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to improve our Site.
- Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags or pixels.
- Disclosure for a business purpose: shared with our processor Shopify and our analytics and advertising partners (such as Meta, TikTok and Google).
- Personal Information collected: web browser version, IP address, time zone, cookie information, the pages and products you view, search terms, and how you interact with the Site.
Order information
- Purpose of collection: to provide products to you and fulfill our contract, process your payment, arrange shipping, send invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and, where in line with your preferences, send you information or advertising about our products.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify, our payment processors, and our shipping and fulfillment partners.
- Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers and other accepted payment methods such as Shop Pay, Apple Pay, Google Pay and PayPal), email address and phone number.
Customer support information
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our email provider.
- Personal Information collected: your name, email address, order number, and any information or photos you send us by email.
Minors
The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at potterwear1@outlook.com to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
- We share your name, shipping address and order details with our fulfillment partners and shipping carriers so we can produce and deliver your order.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights, including when responding to payment disputes and chargebacks.
Behavioural Advertising
As described above, we use your Personal Information to show you targeted ads or marketing communications we believe may interest you. For example:
- We share information about your use of the Site, your purchases and your interaction with our ads on other websites with our advertising partners, such as Meta (Facebook and Instagram), TikTok and Google. We collect and share some of this information directly with these partners, and in some cases through cookies or similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, visit the Network Advertising Initiative’s educational page: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising here:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- TikTok: through the Privacy settings in the TikTok app
You can also opt out of some of these services through the Digital Advertising Alliance’s opt-out portal: https://optout.aboutads.info/
Using Personal Information
We use your Personal Information to provide our services to you. This includes offering products for sale, processing payments, producing and shipping your order, and keeping you up to date on new products and offers.
Lawful Basis (EEA and UK Residents)
If you are a resident of the European Economic Area or the United Kingdom, we process your Personal Information under the following lawful bases:
- Your consent
- The performance of the contract between you and the Site
- Compliance with our legal obligations
- Our legitimate interests, which do not override your fundamental rights and freedoms
Retention
When you place an order through the Site, we keep your Personal Information for our records unless and until you ask us to erase it. For more information on your right to erasure, see “Your Rights” below.
Automatic Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud. This does not have a legal or otherwise significant effect on you. It includes:
- Temporarily blocking IP addresses associated with repeated failed transactions, for a small number of hours.
- Temporarily blocking credit cards associated with blocked IP addresses, for a small number of days.
Your Rights
Canada
Under the Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to access the Personal Information we hold about you and to ask that it be corrected. To make a request, email potterwear1@outlook.com.
EEA and UK (GDPR)
If you are a resident of the EEA or UK, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that it be corrected, updated or erased. To exercise these rights, email potterwear1@outlook.com.
Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR
California (CCPA)
If you are a resident of California, you have the right to know what Personal Information we hold about you, to port it to a new service, and to ask that it be corrected, updated or erased. To exercise these rights, email potterwear1@outlook.com. If you would like to designate an authorized agent to make these requests on your behalf, contact us at the same address. We do not sell your Personal Information.
Cookies
A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by letting the Site remember your actions and preferences (such as login and region selection), so you don’t have to re-enter this information each time you return or move between pages. Cookies also tell us how people use the Site, for example whether it is your first visit or you visit often.
We use the following cookies to run our Site and provide our services.
Cookies necessary for the store to function
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin | 2y |
| _secure_session_id | Used in connection with navigation through a storefront | 24h |
| _shopify_country | Used in connection with checkout | session |
| _shopify_m | Used for managing customer privacy settings | 1y |
| _shopify_tm | Used for managing customer privacy settings | 30min |
| _shopify_tw | Used for managing customer privacy settings | 2w |
| _storefront_u | Used to facilitate updating customer account information | 1min |
| _tracking_consent | Tracking preferences | 1y |
| c | Used in connection with checkout | 1y |
| cart | Used in connection with shopping cart | 2w |
| cart_currency | Used in connection with shopping cart | 2w |
| cart_sig | Used in connection with checkout | 2w |
| cart_ts | Used in connection with checkout | 2w |
| cart_ver | Used in connection with shopping cart | 2w |
| checkout | Used in connection with checkout | 4w |
| checkout_token | Used in connection with checkout | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout | session |
| keep_alive | Used in connection with buyer localization | 2w |
| master_device_id | Used in connection with merchant login | 2y |
| previous_step | Used in connection with checkout | 1y |
| remember_me | Used in connection with checkout | 1y |
| secure_customer_sig | Used in connection with customer login | 20y |
| shopify_pay | Used in connection with checkout | 1y |
| shopify_pay_redirect | Used in connection with checkout | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login | 2y |
| tracked_start_checkout | Used in connection with checkout | 1y |
| checkout_one_experiment | Used in connection with checkout | session |
| checkout_session_lookup | Used in connection with checkout | 3w |
| checkout_session_token_<<token>> | Used in connection with checkout | 3w |
| identity-state | Used in connection with customer authentication | 24h |
| identity-state-<<token>> | Used in connection with customer authentication | 24h |
| identity_customer_account_number | Used in connection with customer authentication | 12w |
Reporting and analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages | 2w |
| _orig_referrer | Track landing pages | 2w |
| _s | Shopify analytics | 30min |
| _shopify_d | Shopify analytics | session |
| _shopify_s | Shopify analytics | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing and referrals | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing and referrals | 30min |
| _shopify_y | Shopify analytics | 1y |
| _y | Shopify analytics | 1y |
| _shopify_evids | Shopify analytics | session |
| _shopify_ga | Shopify and Google Analytics | session |
| customer_auth_provider | Shopify analytics | session |
| customer_auth_session_created_at | Shopify analytics | session |
Advertising
We also use advertising pixels and cookies from our partners, such as the Meta Pixel and the TikTok Pixel, to measure our ads and show you relevant ads.
How long a cookie stays on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing. Persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years after they are downloaded to your device.
You can control and manage cookies in several ways. Keep in mind that removing or blocking cookies can affect your experience, and parts of the Site may no longer be fully accessible.
Most browsers accept cookies automatically, but you can choose whether to accept them through your browser controls, often found in the “Tools” or “Preferences” menu. You can find more information on how to change your browser settings, or how to block, manage or filter cookies, in your browser’s help file or at www.allaboutcookies.org.
Blocking cookies may not completely stop us from sharing information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not change our data collection and use practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons.
Complaints
If you would like to make a complaint, please email us at potterwear1@outlook.com.
If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority. In Canada, this is the Office of the Privacy Commissioner of Canada: https://www.priv.gc.ca/en/report-a-concern/
Last updated: November 1, 2026